Archive for February 9th, 2010
If only Mickey and friends could all give a little magic wand on sales of Euro Disney! The site operator of Disneyland Resort Paris announced on Tuesday a drop in attendance at its parks by the end of the year: -10.5% in the first quarter of 2009-2010 ended in late December.
Result, the group reported a turnover period of 292 million euros against 326.4 million euros over the last three months of last year. The average expenditure of visitors, however, is stable, thanks to its pricing and promotional strategies.
"The decline in attendance at theme parks reflects a decrease in the number of English and French visitors," explains Philippe Gas, the president of Euro Disney."In the first quarter of fiscal 2009, the economic crisis had not yet fully impacted our revenues, mainly because visitors reserved well in advance of the dates of their visit," says the boss, stressing further that "now visitors reserve later while seeking promotions.
The group, which does not provide a quantitative forecast for 2010 indicates that it plans to launch three new attractions this summer, inspired by the movie Toy Story, Disney-Pixar. The group says the activity will take color "when the economic environment will give signs of improvement."
Title Euro Disney operates in negative terrain on Tuesday, down from 2.74% to 4.6 euros, about 11 hours, giving a market capitalization of just under 180 million euros.
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