Archive for March 8th, 2010
Pay at the supermarket with a map Ticket Alimenta?ao. It is possible to Brazil, the world laboratory industry services giant Accor for emerging countries. There, 95% of group tickets are paperless. If this case is still unique in the world, shopping, using products from Accor Services is already a habit for many citizens of Latin America. In Mexico, for example, families are disadvantaged, since 1983, to procure food in shops affiliated with Ticket Power.
Last year, the branch of Accor Services has achieved 943 million euros in sales in 40 countries, with 490 000 corporate customers, two thirds have fewer than 250 employees."Our top ten customers representing less than 5% of turnover," said Jacques Stern, Chief Operating Officer of Accor and future owner of the company focuses on services that will arise from the splitting of the hotel group in July. Today, 33 million users are using its services. Its two products will remain the tickets Restaurant and Food present in 24 countries (Mexico, Brazil, Chile …). They represented about 80% of the turnover of the industry in 2009, a figure broadly stable, despite rising unemployment.
Agreements with governments
In France, Ticket Restaurant claims leading position with over 35% market share before lunch check, Sodexo (Check Restaurant) and Natixis Headings (check table). For Accor Services is a profitable market, strong cash generation.The company receives because of commissions from businesses and merchants that accept Ticket Restaurant. That most of his earnings. As it takes between six and seven weeks between payment of securities by customers and their reimbursement by providers (restaurants, supermarkets …), Accor also generates substantial financial products guaranteed cash advance . Finally, each year, 0.4% of sales from prepaid sold but unused.
"In our business growth comes from the volume, explains Jacques Stern. Therefore one of our strategic objectives is to strengthen ourselves internationally, which requires new partnerships with local governments. "Last year, the branch Accor Services has signed such an agreement with the government Mali, which sought to encourage agriculture.It has launched a new ticket Agri, that farmers can spend in stores. Emerging markets already account for 40% of turnover (22% for France). Jacques Stern wants to continue to conquer the world. "Today, for example, we offer our food tickets in ten countries, there is a huge room for development, especially in emerging countries," says he. His priority in putting leading global Accor Services (40% market share before Sodexo), the controls of a listed company, totally independent of the Accor hotel. The change is immediately visible in a society becoming full-fledged branch Accor Services will change its name. "In people's minds, is associated with Accor hotels, not prepaid. We need to create our own brand, "explains Jacques Stern.Several specialist firms are working on the name of the new company, known until "New Services".
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