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The more than 2000 centers of computer servers around the world already consume as much energy as air transport, said Jean-Philippe Buisson, director Ile de France Dalkia. Nearly half of the electricity consumed by these sheds containing hundreds of cupboards full of electronics that process the billions of Google data, banks and any large corporation, is devoted to cooling. In a new area of ​​Val d'Europe being built in Disneyland in the new town of Marne-la-Vallée, the heat produced by one of these "data centers", instead of being wasted and sent to the atmosphere, will be recovered.Exchangers collect water at 55 ° C, to fuel, from the end of the year, 600,000 square meters (m2) of office space and apartments on 150 acres.

A complicated solution found in a recent study conducted by Microsoft, but which was made possible in Marne-la-Vallee as decided at the design center and the business district.

5400 tons of CO2 emissions and less

According to Dalkia (a subsidiary of EDF and Veolia), prime contractor for the network, the central heat in the atmosphere will save 5400 tons of annual CO2 emissions compared to a gas boiler. The computer center, a "bunker" of 8000 square meters dedicated to extend over 25000m2, is owned by a bank that prefers to conceal his name, as these "data centers" are critical buildings.The bank, according to Jean-Philippe Buisson, finance the heat exchanger, about 10% of the total investment of "several million". The remaining 90% are devoted to the distribution of hot water and sub-pumping stations.

The bank will sell its heat to Dalkia under a contract of twenty-five years, which will allow a return on investment. This district heating and hot water will return to green about 8 cents per kilowatt hour for customers. It's "a little cheaper than electric heating, notes Jean-Philippe Buisson, a little more expensive than gas heating, but with one advantage: price stability," while gas is still pegged to the oil .In addition, for the consumer, this clean is eligible for the 5.5% VAT.

Dalkia is exploring the possibility of recovering heat from data centers in other neighborhoods or new neighborhoods eco France.

McGraw-Hill confirms the dismantling of its activities. The group, which holds particular one of the three major rating agencies worldwide, Standard and Poor's (S & P), Monday announced its split into two independent companies.

One, called Mc Graw-Hill Market, will specialize in financial reporting. It will include S & P, but also the manager of indices S & P indices, the information service Platts Energy, the research firm JD Power and Associates market, and several publications such as Aviation Week, on the aeronautics. This new venture will be headed by a member of the founding family, Harold McGraw, who was already operating within the conglomerate.

The other company will be named McGraw-Hill Education. It will specialize in publishing, including the sale of school and university textbooks.The group is currently looking for a leader to lead this new company.

Reduce costs

This dismantling was called in late August in person by two shareholders of the group who felt that the issue had become a weight in the activity of McGraw-Hill. Indeed, it represented only 23% of operating profit last year while the activity of the only rating agency weighed nearly 50%. This division is not fully compliant with the wishes of those shareholders who demanded that the financial activity is divided into two with one assessment activity independent of the indices Low fee payday loans. In addition to a specific company for editing and one for the information professional. Four entities distinctness.

Mc Graw-Hill, a division of the two seems sufficient.It should eventually reduce the operating costs of approximately $ 1 billion and improve the group's value for shareholders. Lea management announced in passing that the repurchase program of its own shares will increase to $ 1 billion full-year.

McGraw-Hill Market this year should generate a turnover of $ 4 billion, made almost 40% abroad, and growing "double digit". McGraw-Hill Education should she reach the years of income of 2.4 billion.

On Wall Street, investors welcomed the ads. The action McGraw-Hill climbed 1.44 dollars to 39.26% at 17 hours, Paris time, in a market down 1.04.

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In the wake of European stock exchanges and the CAC 40, the U.S. markets aparaissent significantly in the red on Friday, amid disagreements with the ECB and debt crisis. At the close, the Nasdaq and Standard & Poors'500 100 respectively lost 2.67% to 1154.23 points and 2467.99 points to 2.42%. As for Dow Jones, falling 2.69% to 10,992.13 points. This is the biggest drop in Wall Street during the past three weeks.

Markets such as increased losses when Jürgen Stark, member of the Executive Board of the ECB, announced his resignation for "personal reasons", the statement of the institution. The chief economist of the institution has repeatedly expressed his opposition in recent weeks to buyback of government bonds led the ECB to ease the most fragile countries in the euro area.To this must be added the increasing fears of a major failure of Greece that have undermined investor sentiment. "The markets are falling heavily as the big concern is about the crisis of sovereign debt in Europe, especially in Greece," summarized Peter Cardillo, Rockwell Global Capital.

According to analysts, the drop is also due Friday the threat of attack ten years to the day after the attacks against the twin towers of World Trade Center. Washington said Friday morning that al Qaeda was behind the threat of attack "specific, credible but unconfirmed."

In addition, markets have shown little convinced by the stimulus of employment presented by Barack Obama on the eve of 447 billion.Operators are skeptical that the U.S. president to implement his program because of opposition from his Republican opponents that could block the vote.

Expectations related to the G7 Finance

To this must be added the words of Christine Lagarde, Executive Director of the IMF, stressed the urgent need for additional capital banks.So far, investors have also expressed no confidence in the discussions of the G7 finance that opened Friday in London to try to find an answer to the crisis.

Another item, from China, was not enough to appease both sides of the Atlantic: Inflation has indeed slowed in China in August, which removes the fear that Beijing tighten monetary policy .

On the macroeconomic front, wholesale inventories reached a record high in July, rising 0.8% to 462.4 billion dollars, an unprecedented amount, in line with market expectations. Note that a first estimate of consumer confidence from the University of Michigan for the month of September is expected in the afternoon.

As for the euro, it is at present weighed down by concerns about increasing the economic health of the euro area and the global economic recovery.At the close of the New York Stock Exchange, the European currency fell to 1.3658 dollar (-1.63%), its lowest level since Feb. 23. For its part, the oil has finished on a decline, a barrel of "light sweet crude" for October delivery ended at 87.24 dollars, down 1.81 dollars compared to the previous day.

Threats to jobs at Bank of America

On the corporate side, no major publication was in sight Friday.

The job cuts planned by the management of Bank of America (-3.05% to 6.980 dollars) as part of its restructuring plan could affect 40,000 people, said Friday the Wall Street Journal Online, citing sources familiar with the . The group identified on 30 June nearly 288,000 employees. So far, estimates of job losses were around 30,000, while many banks worldwide have announced significant staff reductions.These reductions would occur as part of an extensive research program savings called "Project LAC", the acronym by which exchanged the title of the institution to the New York Stock Exchange.

Texas Instruments (1.08% to 26.08 dollars) remains small increase, after a warning issued Thursday night on its third quarter results, citing a decline in demand for semiconductors. IT had already warned in July that the current quarter would be modest. The group emphasized that this time the request had deteriorated to "a wide range of products, markets." The manufacturer of components that go particularly in the manufacture of mobile phones and automotive electronics, said now anticipate earnings per share between 56 cents and 60 against a previous range stretching from 55 to 65 cents.

Solidarity and ecological travel. The idea is gaining ground in the minds of many tourists in the summer. This practice has a name very trend: the "sustainable tourism". According to the definition given by the World Tourism Organization (WTO), it is a holiday that "meets the needs of present tourists and host regions while protecting and enhancing opportunities for the future. "

Whether it's a humanitarian mission in Africa, a trek in the Sahara or the ascent of Kilimanjaro, this type of travel always organized around four themes, according to Yann Legendre, coordinator at Libertalia specialist stays abroad lasting. The first two are the exchange and outreach to the local economy. "Sustainable Travel, accommodation is homestay or in hotels, buy food at the local producer, operate a local bus," said he.Next is the protection of the environment. Specific example: instead of buying bottled water which may pollute the tour operator is investing in a filter pump. "We saved the purchase of 9,500 bottles last year," notes Libertalia. There remains one of the most important aspects: the local development projects. This is not a logic of love ", explained Yann Legendre. "We have identified local actors engaged in a dynamic project that we donate 30 to 60 euros per passenger," he adds.

For those who opt for sustainable tourism in the Hexagon, the basics are the same. In the villages of the network Cap France, vacationers are being such offer "kits picnic" without any packaging pollutant. They sort the waste, swim in heated pools with solar panels and eat fresh produce from local agriculture."This is a tourist friendly environment with a local proximity and social," says Jean-Michel Coeff, president of the network.

Contrary to popular belief, sustainable travel is not more expensive. "Investments are included gradually over time," says Jean-Michel Coeff. For trips abroad, the price stays is generally equivalent to those of traditional tour operators and even cheaper because the organizers did not pay any commission to providers or agencies over.

Boom offers

Since the early 2000s, the offers are multiplying on the web. Tour operators who are responsible are mostly from small associative structures are already active in the sector sustainable. But the traditional tour operators are also well represented on the niche, the image of Voyageurs du Monde instant payday loan lenders.The travel specialist tailor even claims to have adopted this approach for many years. "It's not just a fad, it is a binding approach we impose," said Frederic Lavaud, project sustainability. According to the latter, responsible tourism has become a corporate philosophy: "We have adopted a responsible for all travels. We check for instance that our partners pay their employees well. We have a corporate foundation which helps local people. In Asia, some of our destinations travelers take away the excluded villages now live a little better through these visits, "he adds. According to International Travelers, the client would become very attentive to these questions: "People are sensitive to the choice of partners and very critical if we are not in line with what we propose.This is progress. "

Libertalia confirms the trend: "Our customer base is doubling every year since 2007. There is a real awareness, a desire to return to the essence of the journey is the encounter and discovery. "

Credibility problem

Despite this enthusiasm, the trip is still a sustainable niche. According to the WTO, the 935 million tourists who took the road last year, it represents only a small portion still unencrypted. For if consciousness is actually at work, the acting out takes longer than expected. "There is still a gap between this important awareness and its translation in terms of holidays. For tourists, vacation means living without constraints. People do not want to be imposed on things, "admits Jean-Michel Coeff."And for some it is a concept bobo, an ecological cult," he adds.

This credibility problem, mentioned by several tour operators, requires the industry to organize. In 2004, a group of tour operators create the Association of Tour Operators Themes (ATT). The last issue to each operator audited by the certification body AFNOR label "Acting for Responsible Tourism (ATR)." But this system is far from unanimous. "The criteria are too light and too expensive certification" portion Libertalia who prefers to make his own evaluation grid. For its part, France Cape Town in 2004 launched his own label Owl Nature. In short, it is still difficult at the moment to see clearly.

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The ocean depths to the financial markets, there is sometimes a step … that the U.S. company Odyssey Marine Exploration Exploration has already passed! Like the leader of the search for shipwrecks listed on the New York Stock Exchange since November 2003, other companies specializing in the maritime treasure hunting, smaller fund will come on the market and join the ranks of actors of the industry.

Even if the secret is king in the realm of salvors, one thing is certain: the hunt for sunken treasure under the sea can pay big dividends. Odyssey Marine Exploration, one of the few companies to communicate about its activities, has won the moon in September 2003 with the discovery of the Republic, an American steamer full of gold coins that sank off the coast of Georgia in 1865.After twelve years of research, American society has gotten hold of a booty containing nearly $ 400,000 of the coins in time, a current value between 120 and 200 million dollars. The company has retained 90% of the cargo. Odyssey was also able to develop products derived from this expedition. This discovery was also made flame the action of the group in exchange. And the eyes of the officers, "the 20 million spent on research is only one drop of water compared to the potential value remains of the Republic."

And if the gold and precious stones continue to dream the salvors, they are not the only treasure of value. Coins, guns, cups, bottles and even old cargo of raw materials can also be rewarding.Thus the British company Blue Water Recoveries, established in 1995, has collected 23,000 tons of precious metals through its research of wrecks.

Thirty wrecks profitable to recover

But finding a wreck diving at a cost. According to Unesco, nearly 3 million shipwrecks littering the ocean depths, but only a thousand of them contain enough valuables to recoup research.

The investigations carried out to find shipwrecks hundreds of feet deep are indeed very expensive. It requires a technologically advanced equipment and crews experts, for shipments that can last for months or even years. Besides the work prior to the launch of an operation: tracking down archival maps and documents all able to identify and map potential treasures.John Morris, co-founder and CEO of Odyssey Marine Exploration and felt "less than thirty wrecks are financially attractive to recover" all over the world.

In addition, the development of technology makes the research more accessible and attracts treasure hunters. The funds of the world's oceans are scrutinized. Shipments are mainly carried out by Anglo-Saxon societies run by financiers. In this context, John Morris believes that "all the wrecks are likely to have been visited in ten years: our niche is very limited." A race against time is thus committed, sometimes in defiance of the rules.

Regulations wrecks hardens

In late 2007, Odyssey has been unraveled court.American society has gotten hold of the treasure of the "Black Swan", code name given to the mysterious shipwreck discovered off the coast of Gibraltar and which Odyssey has kept the cargo of 17 tons of gold and silver. Problem, Spain claimed ownership of the vessel and the treasure and she wants to recover the loot and the location coordinates of the wreck, kept secret.

In fact, the marketing of the treasures of the sea is governed by laws. The cargo must be declared and identified only the treasures found in international waters can be preserved, provided that vessels not flying the flag recovered Spanish, English, French or American, if not the rights of loot then return to the countries concerned. And Unesco is trying to further tighten the laws to limit the looting.The United Nations estimates that particular decade, almost three wrecks were destroyed and exploited commercially in Asia, and regrets for each looting of 500,000 objects.

In France now, "all the maritime discoveries belong to the state," said the Department of underwater archaeological research and submarine, affiliated to the Ministry of Culture. However, the rewards are awarded to the discoverers of wrecks and treasures.

A researcher from the body of wreckage hunt bin Laden

The hunt Seabed no longer the sole purpose of finding gold and other fabulous booty. Recently, a researcher of wreckage and chose to leave the body in search of bin Laden.Bill Warren, a famous scholar of American wreck, wants to prove to skeptics the death of the leader of the terrorist organization Al Qaeda, and touch in passing a premium of $ 25 million. To do this, the diver of 59 years will probe the northern Arabian Sea to find the body of the former number one enemy of the United States. But according Sciboz Bertrand, also a researcher of wreckage, "a body search in the Arabian Sea while there are 2000 meters deep, this operation is totally impossible."

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Wednesday afternoon, France is officially under the seal of "under budget". Unofficially, it is the rigor that is installed. The Greek crisis of July and the reaction of the markets in August precipitated decisions. Without waiting for the draft budget law for 2012 presented in September, the Hexagon has taken the lead in the face of nervous markets, which scan the microscope evolution curves finances.

After speaking with the social partners, having examined the proposals of the budget minister, Valérie Pécresse, and his colleague of Economy, Baroin, and after a final meeting Wednesday with arbitration the head of state, Francois Fillon will detail the efforts needed for France to respect its commitments.

Paris has in fact promised to bring its public deficit of 5.7% of GDP this year to 4.6% next year and 3% in 2013.Objectives "soft," insists the Prime Minister. And have become even more complicated to keep that growth, which has a breathing hole world in recent months, could not keep its promises. First equation to solve for the executive, what new growth assumption adopted for next year? Currently set at 2.25%, it could be lowered around 2% but the final decision will be refereed by Nicolas Sarkozy on Wednesday.

Whatever the figure used is a real austerity to be announced in the wake. The principle consists in an "effort equitably distributed among the wealthy households and the less affluent, but also between large companies and small companies," says Is there at Bercy.According to the Social Partners to Fillon who spoke Monday night, the government prepares to announce 3 to 4 billion in savings for 2011 – an order of magnitude as the Department's budget did not confirm Tuesday – and about ten billion 2012.

Precautionary reserves

This effort will break down between cuts on spending and tax measures. Regarding the latter aspect, the government does not lack ideas.Changing the tax exemption of overtime, tax on higher income, higher social package for businesses, real decrease in certain benefits … "In our sorrow, we have the advantage of having an incredible addition to spending, wealthy in some cases, "explained Baroin, mid-August, citing a total of 75 billion euros of tax loopholes and $ 45 billion social niches.

On the expenditure side, Bercy asked departments to provide an extra effort this year. The reason: the frigate affair of Taiwan, which requires the state to pay 460 million euros.To avoid this expenditure is widening the gap, saving the same amount will be made.

More precisely, the departments may not use funds they have traditionally used to spend at year end by drawing on reserves of precaution put in place earlier this year. Defense will be particularly drawn upon.

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Wall Street opens again in the red Friday. The NYSE is not spared by the new storm that struck the European exchanges, which has already passed on the stock exchanges in Asia this morning. A few minutes after the start of trading, the Dow Jones fell by 0.81% to 10,901.20 points, the Standard & Poor's 500 by 0.75% to 1132.08 points and the Nasdaq Composite 0.76% 2362.48 points.

Yesterday, as elsewhere, the New York Stock Exchange closed down a massive, affected by disappointing indicators released during the meeting confirming the poor performance of the U.S. economy. Moreover, operators, already worried by the economy of the euro area, were cooled by the large loan dollars awarded by the European Central Bank (ECB) to a bank in Europe, whose identity has not been revealed.This action has reinforced doubts about the ability of banks to refinance the region. The euro also declined against the dollar and is trading around 1.4290 dollars against 1.4319 on Thursday.

Finally, Morgan Stanley confirmed the fears of a global economic slowdown by scaling back its growth forecasts for 2011 and 2012. The bank also said the United States and Europe were "dangerously close to recession."

Evidence that the operators' confidence is at its lowest, gold, a safe haven par excellence, is powered from yesterday to new heights. On Friday, an ounce reached a new record in 1864 dollars after jumping up to 1867.30 dollars in the morning.For its part, a barrel of U.S. light crude oil, which fell 6% yesterday, lost another 65 cents to 81.73 dollars at the opening while Brent gives 62 cents to 106.37 dollars.

Values ​​of the day

On the corporate side, Hewlett-Packard tumbles to 18.74% to 23.98 dollars. The group published its results on Thursday lowered its annual forecast for the third consecutive time. It now expects an annual turnover of between 127.2 and 127.6 billion dollars, against a previous estimate of between 129 and 130 billion. The group, which has made a takeover offer for the British publisher of software Autonomy, has also announced plans to dispose of its business in personal computers.Another major surprise: HP goes out of business in the mobile, arresting the development of tablets and smartphones.

Autodesk (1.09% to 26.80 dollars) has reported a 6% increase in revenues in the second quarter and a net profit better than expected at 71.2 million euros, or 30 cents per share.

Gap (5.03% to 16.30 dollars) on Thursday posted a quarterly profit above analysts' expectations despite lower sales to a number of store. Net income for the group totaled $ 189 million (131.8 million), or 35 cents a share, against $ 234 million, or 36 cents per share a year earlier.

Bank of America (-1.07% to 6.94 dollars) will remove 3500 positions during the quarter, according to an internal document cited by Reuters.

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Wall Street was unable to string together a fourth consecutive session. The New York Stock Exchange opened down on Tuesday, the Dow Jones lost 0.65% to 11,408.05 points and the Nasdaq 1.18% to 2525.17 points.

Nervousness investors won again a few hours of a meeting in Paris between German Chancellor Angela Merkel and French President Nicolas Sarkozy. The two leaders are to discuss ways to implement to improve governance in the euro area and contain the problems of sovereign debt. No decision is fundamental to expect from this meeting, warned a spokesman for Angela Merkel yesterday, let alone on the front of the Eurobonds claimed by many investors. The latter will not even up for discussion. And it is this fact which disappointed observers who expected progress on the subject.In Europe, markets are plunged into the red.

European growth disappoints

The bad mood is also expected to result from the publication of European indicators disappointing that send negative signals about the health of the euro area. Germany, European locomotive, reported a surprise slowdown and sharp growth in the second quarter. The entire euro area saw growth of 0.2% after increasing 0.8% in the first quarter.

On the positive side: the United States, industrial production came out on Tuesday rose higher than expected for the month of July. This indicator should be closely watched by the markets, as they are concerned more and more sluggish growth of the world's largest economy. The release of housing starts, however, confirmed the slump.Departures from construction sites are in fact started to fall in July, after surging in June. As for import prices, they recorded an unexpected rebound.

Values ​​to follow

On the corporate side, Home Depot (1.51% shortly after opening at $ 33) released better than expected earnings in the second quarter, while Wal-Mart (1.74% to 51.71 dollars ) recorded a further decline in sales over the same period. The retail giant has nevertheless issued a profit and a turnover up more than 5%.

Agilent Technologies (-0.04% to 37.46 dollars) reported Monday after-hours trading from a profit of $ 330 million, or 92 cents a share, in the third quarter, up 62% The number of Business was up to 1.69 billion.

Berkshire Hathaway (-1.4% to 107.17 dollars) would have taken a stake in the retailer Dollar General.

Dell (+0.14% to 15.65 dollars) and Saks (-0.12% to 8.95 dollars) must also publish their quarterly results on Tuesday.

LE FIGARO. -The markets are highly concerned in recent weeks of debt crises. In this context, the economy has not she also helped to disrupt?

Jean-Michel SIX. -If, of course. And we must start by saying that in times of summer holidays, the markets, which were then much lower volumes, overreact to any new economic situation. The lower the index is up or dive in a much more important than what happens in winter.

Right now, they are rather dive …

For several months, both sides of the Atlantic, the signals on growth are not good. United States, including employment prospects are very disappointing. In fact, employment is not really left since the 2008 financial crisis.Labor mobility is limited due to the housing crisis: moving to take a new position, which is much the United States, is difficult because it becomes difficult to sell his house. As for household consumption, it is significantly weakened by the debt levels of Americans. A total of 2011 should result in a 2% growth, which is very disappointing for the U.S., where the pace of activity is generally much higher than in Europe.

Europe, precisely, is it in a perilous situation?

The problem of Europe is the growing divergence between North and South. This is something that worries the markets, which are asking what does that mean in terms of consistency of the euro area.Then, after a strong first quarter, it was believed that the air hole is the second passenger (once the effects of the earthquake in Japan absorbed and oil back to lower levels). But we realize that the sequence is also likely to be poor.

Markets can they regain composure?

It is quite possible to restore calm in September thanks to coordinated action. What happened in July is that we have simultaneously witnessed a loss of U.S. leadership, unable to break the deadlock of debt and a crisis of leadership in Europe in a context crisis on public finances. This is exactly the opposite which would have required!

So how about it?

First, we must continue the work on European Governance. This is critical. Second, the timing of implementation of the second plan is important for Greece.The European Financial Stability Fund will be endowed with significant firepower, which is to say the least-welcome, but there is some impatience markets. It is important not to drag the national parliaments to adopt the device. The political signal must come quickly. Finally, the ECB has played its role, it must continue to appear reassuring.

That's what she tried to Thursday …

The measures announced by President Trichet, in particular the resumption of purchases by the ECB on secondary markets, are extremely positive.

Investors do they always trust in the euro area?

Yes. Investor confidence, especially in emerging countries has not disappeared. She even remained strong, as evidenced by the excellent performance of the euro since the beginning of the crisis.The euro zone faces a crisis of governance, not a crisis of its currency.

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The world champion loves yogurt tracks. Especially when it comes to change its scope of activity or distribution channels. In 2002, he landed in cosmetics. Eight years later, he experimented with home delivery and "customization" of its Evian bottled water. With Danone Activia Bar-based, it pushes even further the "brand stretching" (extension of its brands), which it is Champion with the various versions of its flagship product (to be paid to drink …).

Here, the yogurt came directly from the factory-Littry Danone Molay, Normandy. They are served in pots of 80, 150 or 250 g. You can buy classic or glazed, with a score of "toppings" (fruits, chocolate chips, cereal …). Two other outlets are also tested in Paris, a kiosk at the Galeries Lafayette and a "corner" in a pasta bar eighteenth arrondissement, Nooyi."These pilots are aimed at developing a new range of commercial catering, says Alain Gauthron, Director of Professional Danone, a subsidiary of Danone France Fresh Products. We give ourselves a year and a dozen stores to test the concept. "

A separate activity

In Rosny 2, one of the busiest shopping centers in France, where its competitors are called Haagen Dazs, Paul and Pomme de Pain, the Danone Bar displays relatively accessible price (from 2.20 euros the potty ). "If it works, we can replicate this type of situation in other shopping centers," predicts Alain Gauthron.

The facts are simple. If the yogurt has found its place in canteens or in hospitals, it has less popular at the restaurant where only one in eight integrates its meal. Yet the French are among the largest consumers of yogurt."When outside, the consumer wants a different experience than it may have at home," said Alain Gauthron, including frozen yogurt are less calories than ice cream.

The idea of ​​yogurt bars comes from Spain, home of Daniel Carasso. On the occasion of 90 years the group in 2009, "Danone casa" was born in Barcelona, ​​both museum and store. Eight shops have followed.

In France, the starting point is different. "This will not only be a vector image, but a new activity, says Alain Gauthron. The whole business model is to build. "Shops or corners, own stores or franchises, Danone is given time to develop his concept. He bets first on its brand. "When we say Danone, everyone thinks of the yogurt.It is a very important asset when starting from scratch, "says Alain Gauthron.

The idea was matured by the "innovation incubator" Danone's Fresh Produce, a team of researchers, engineers, marketing specialists working on projects with two, three or four years. Then, a "lab" (test) was set up size. This is the "method Danone" to deploy new concepts.