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From our special correspondent in Wroclaw.

The Europeans hoped "a dialogue between friends," the Americans had "no arrogance." Las. With the destabilization of markets and growing concern on both sides of the Atlantic, the U.S. Treasury Secretary, Tim Geithner, could not resist lecturing his seventeen counterparts in the euro area gathered Friday to Wroclaw (Poland).

The relief provided by five central banks – including the U.S. Fed – banks in the euro area will not long concealed the absence of concerted policy response to the crisis. On behalf of the Europeans, the President of the Eurogroup Jean-Claude Juncker declined projects Tim Geithner, citing "differences in approach with our American colleagues."Treasury Secretary, he has put his finger where the euro hurts: he publicly expressed concern "of the conflict between governments and the European Central Bank," a week after the sensational resignation of the Chief Economist of the ECB .

Barack Obama's America, soon launched a presidential campaign, fearing a collapse of Greece, a contagion to European banks and a possible fracture of the euro area. If the crisis deepens, it is the U.S. economy would suffer the backlash, shock reverse of that which had hit Europe after the collapse of Lehman Brothers in 2008.

The first message in Washing-ton is to push the Europeans to speak with one voice and act decisively. "Governments and the Central Bank should work together (…) to avoid catastrophic risks for financial markets," said Treasury Secretary.And he insists, denouncing the cacophony that destabilizes the common currency: "Everyone should also abstain from loose talk about the end of the euro area." Targeted: the proponents of expulsion from Greece …

Denial of a tax on financial transactions

The unprecedented invitation launched by Poland – host country because currently presiding the EU – Timothy Geithner had anything to embarrass, in turmoil, the finance ministers of the euro. We saw Baroin host the head of U.S. Treasury of a strong handshake in Wroclaw. But the Euro has carefully kept at a distance. He has not formally participated in the circle, but a "preliminary conversation" about an hour. Contrary to custom, he did not sent to journalists.To tell his truths to Europe, he preferred an audience of bankers in another part of town.

Some did not take gloves to say that Europe has no lessons to learn. The United States, collapsing under the deficits should put their own house, says the Belgian Didier Reynders. "America has nothing to dictate when the person refuses flatly our suggestions," added the Austrian Maria Fekter. It is true that Tim Geithner repeated Friday his opposition front to the tax on financial transactions carried to Paris, Berlin and Brussels.

Decisions deferred

For the second time in eight days, Treasury Secretary left Europe empty-handed. Friday, the Europeans have made a face at her suggestion to "leverage" means the EFSF, the bailout fund for countries of the euro in difficulty."This is not a subject that is discussed with a country outside the EU," Jean-Claude Juncker meant. Same end of inadmissibility of the American idea of ​​supporting the growth of public funds "even a donkey does not stumble twice on the same stone, 'says Didier Reynders, convinced of the urgency to fight first against the deficits.

For the Americans as to Europeans, the European event in Wroclaw ends with a disturbing sense of incompleteness, even for emergencies. The Eurogroup has pushed to mid-October a decision on payment of 8 billion euros to Greece. He did not reach an agreement on guarantees that Finland requires Greece.

Signs of abating in the real estate frenzy in Paris. After growth of over 20% yoy in the first quarter (numbers of notaries), the house prices have stalled this summer. "We anticipated a slowdown of rising prices later in the year 2011. The events give us reason Fortunately, "says Bernard Cadeau, president of the branch network Orpi. The peaks in June, with the ceiling of 8000 euros per square meter happily burst, combined with the gradual rise in lending rates, have affected the volume of sales since the beginning of 2011. It made sense that eventually, prices undergo an adjustment. For more than a drop, it is a market correction it is.

Drain excess

"If there is downward, this concerns the very large apartments of 100 m2 which the price had been overestimated in the euphoria of late 2010 and early 2011," said Gilles Ricour of Bourges, president of the FNAIM Paris. "The capital market is a very individual who has self-sustained higher prices. Many potential purchasers already own their homes had postponed their plans because of the crisis in 2009. In 2010, when prices started to increase, they came with very important contributions. In addition they have changed their behavior. Rather than sell their home before buying another, they started buying in a market that climbed before to bear part of the price of their new acquisition to the purchaser, pushing prices up, "says Laurent Vimont, Chair of the Century 21 network cash advance loan no fax."Today, we purge the excesses," he adds. A correction that he says will not exceed a slight decline in the order of 1%.

The threat of taxation

"The summer months are not representative of normal activity in the sector. It was not until September which is traditionally an important month for the volume of transactions, "said he. "Always be careful. Paris concentrates all the ills of the market immobilieravec a very high demand and low supply, "said Bernard Cadeau. A shortage that could he said to go to … amplifying with assistance from the government. "There is very little construction in the capital, and with the new tax measures, are discouraged sellers put their property on the market," said he. "Since August 25, and the announcement of the taxation of capital gains to 32.5%, many sellers have withdrawn their products," alarmed Gilles Ricour Bourges."It would be unfortunate if these new measures will undermine the stabilization of prices," he concluded, as a warning to members who are currently planing tax loopholes.

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Solidarity and ecological travel. The idea is gaining ground in the minds of many tourists in the summer. This practice has a name very trend: the "sustainable tourism". According to the definition given by the World Tourism Organization (WTO), it is a holiday that "meets the needs of present tourists and host regions while protecting and enhancing opportunities for the future. "

Whether it's a humanitarian mission in Africa, a trek in the Sahara or the ascent of Kilimanjaro, this type of travel always organized around four themes, according to Yann Legendre, coordinator at Libertalia specialist stays abroad lasting. The first two are the exchange and outreach to the local economy. "Sustainable Travel, accommodation is homestay or in hotels, buy food at the local producer, operate a local bus," said he.Next is the protection of the environment. Specific example: instead of buying bottled water which may pollute the tour operator is investing in a filter pump. "We saved the purchase of 9,500 bottles last year," notes Libertalia. There remains one of the most important aspects: the local development projects. This is not a logic of love ", explained Yann Legendre. "We have identified local actors engaged in a dynamic project that we donate 30 to 60 euros per passenger," he adds.

For those who opt for sustainable tourism in the Hexagon, the basics are the same. In the villages of the network Cap France, vacationers are being such offer "kits picnic" without any packaging pollutant. They sort the waste, swim in heated pools with solar panels and eat fresh produce from local agriculture."This is a tourist friendly environment with a local proximity and social," says Jean-Michel Coeff, president of the network.

Contrary to popular belief, sustainable travel is not more expensive. "Investments are included gradually over time," says Jean-Michel Coeff. For trips abroad, the price stays is generally equivalent to those of traditional tour operators and even cheaper because the organizers did not pay any commission to providers or agencies over.

Boom offers

Since the early 2000s, the offers are multiplying on the web. Tour operators who are responsible are mostly from small associative structures are already active in the sector sustainable. But the traditional tour operators are also well represented on the niche, the image of Voyageurs du Monde instant payday loan lenders.The travel specialist tailor even claims to have adopted this approach for many years. "It's not just a fad, it is a binding approach we impose," said Frederic Lavaud, project sustainability. According to the latter, responsible tourism has become a corporate philosophy: "We have adopted a responsible for all travels. We check for instance that our partners pay their employees well. We have a corporate foundation which helps local people. In Asia, some of our destinations travelers take away the excluded villages now live a little better through these visits, "he adds. According to International Travelers, the client would become very attentive to these questions: "People are sensitive to the choice of partners and very critical if we are not in line with what we propose.This is progress. "

Libertalia confirms the trend: "Our customer base is doubling every year since 2007. There is a real awareness, a desire to return to the essence of the journey is the encounter and discovery. "

Credibility problem

Despite this enthusiasm, the trip is still a sustainable niche. According to the WTO, the 935 million tourists who took the road last year, it represents only a small portion still unencrypted. For if consciousness is actually at work, the acting out takes longer than expected. "There is still a gap between this important awareness and its translation in terms of holidays. For tourists, vacation means living without constraints. People do not want to be imposed on things, "admits Jean-Michel Coeff."And for some it is a concept bobo, an ecological cult," he adds.

This credibility problem, mentioned by several tour operators, requires the industry to organize. In 2004, a group of tour operators create the Association of Tour Operators Themes (ATT). The last issue to each operator audited by the certification body AFNOR label "Acting for Responsible Tourism (ATR)." But this system is far from unanimous. "The criteria are too light and too expensive certification" portion Libertalia who prefers to make his own evaluation grid. For its part, France Cape Town in 2004 launched his own label Owl Nature. In short, it is still difficult at the moment to see clearly.

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After playing in the red much of the session, pending the publication of important indicators in the United States, The Paris Bourse now seems to head a fourth straight increase session on Thursday. The CAC 40, which had addressed the session up slightly, then fell 1.14% in mid-session, finally returns significantly positive territory before closing 1:30, thanks to the publication of a good indicator of the manufacturing overseas. At 16:15, the benchmark index in Paris advance 0.6% to 3277.56 points.

The reversal was also performed in London, the FTSE-100 clinching 0.80% to 5437.66 points while in Frankfurt the Dax is recovering well, while remaining slightly in the red (- , 016%, to 5775.70 points.

After waiting game shown on Thursday, investors therefore welcomed the announcement by mid-afternoon of a manufacturing sector still growing in August to the other side of the Altantic, while experts expected a decline over the period. The announcement of a high relapse U.S. construction spending in July, reflecting the weak housing market has not dampened the optimism of the markets recovered this afternoon, somewhat reassured about the state the U.S. economy.Especially on the eve of the highly anticipated monthly employment report, the number of inscriptions hebdomadairres unemployed fell during the week to August 27, at 409,000 against 421,000 the previous week, said the Department of Labor (410 000 entries expected).

These new on the health of the U.S. economy and restore color to the dollar against the dollar. To 15 hours, the European currency was worth 1.4295 dollars against 1.4374 dollars late Wednesday.

Indicators most disappointing in Europe

In the euro area, the final manufacturing PMI contracted in August for the first time since September 2009 due to a fall in output and new orders. The index calculated by Markit PMI final spring to 49.0 in August, against an initial estimate of 49.7 and after 50.4 in July.The German manufacturing sector slowed in August, including at its lowest in almost two years, to 50.9 after 52.0 in July. In France, the PMI industry has returned to 49.1 against 50.5 in July, an even sharper decline than that reflected by the flash estimate of 49.3 issued two weeks ago.

Also in France, the unemployment rate as defined in International Labour Office (ILO) decreased slightly by 0.1 points in the second quarter to 9.1% on average in metropolitan (9.6% including the departments of overseas), according to data seasonally adjusted (SA) Interim released Thursday by INSEE.

As for the oil markets, disappointing manufacturing indicator in Europe weigh on oil prices.At midday, a barrel of Brent North Sea crude for October delivery was trading at 114.04 dollars in London, down 81 cents from the close of Wednesday.

Values ​​to follow

Banking

Greek debt is out of control and the measures taken by the government can not restore the finances, the report of an independent parliamentary commission on Wednesday. After suffering the first part of the meeting, the bank will resume, however, also: Société Générale advance of 1.13% to 23.64 euros, BNP Paribas is down 1.06% to 35.51 euros, Crédit Agricole will pard more than 2.98% to 6.63 euros. Axa and advance 0.76% to 2.37% to 11.26 euros.

Peugeot: -3.02% to 20.69 euros, Renault: -3.03% to 27.48 euros, Michelin: -2.65% to 49.64 euros

The new car registrations were up 3.2% in August.But sales of SAP were down 3% and 1.4% of Renault.

Fimalac: + 6.30% to 26 euros

Fimalac accounted for more than 6% Thursday on the Paris Stock Exchange after the announcement of the sale of its Canadian subsidiary Algorithmics, specializing in software for the financial industry, the U.S. IBM.

Eramet: -2 payday loans.32% to 145.55 euros

The CEO of Eramet, Patrick Buffet, asked Thursday to New Caledonia guarantees the stability of capital and access to resources of nickel subsidiary of the archipelago, Société Le Nickel (SLN) . Mr. Buffett made the requests in the renewal of the shareholders, linking Eramet-SLN since 2000 and the three provinces of New Caledonia.The latter hold through the STCPI 34% stake in SLN and 4% of Eramet.

Sanofi: -0.18% to EUR 50.57

The group reached an agreement with Pfizer to produce generic versions of Lipitor cholesterol before the star of the American group from falling into the public domain, writes Les Echos newspaper on Wednesday.

Total: -0.24% to 34.92 euros

The National Transitional Council (CNT) Libya has promised to give to France 35% of crude oil from Libya in exchange for recognition of its legitimacy Paris, Liberation reported Thursday.

Iliad: + 2.55% to 85.58 euros (largest increase in the SBF 120)

The internet service provider reported in the first half of 231.000 new subscribers under its brand Free (excluding Alice), a market share of 36% and saw its EBITDA margin improved 1.4 points to 40%, or 416.4 million euros, on sales of 1.04 billion (+2.6%).

France Telecom: + 0.41% to 13.36 euros

The U.S. administration has initiated court proceedings Wednesday to block the sale of Deutsche Telekom's U.S. subsidiary T-Mobile to the giant AT & T for reasons of respect for competition.

Pernod Ricard: -2.05% to 61.22 euros

The French producer of wines and spirits, announced Thursday a 10% increase in net profit for the year 2010-2011, exceeding for the first time the billion euros.

Eurazeo: -3.93% to 38.09 euros

The investment company said Thursday in a loss of 106.3 million euros in the first half due to losses on derivatives and goodwill

GDF Suez: -2.30% to 21.45 euros

The group said it had completed the acquisition of gas storage sites in Germany.

Eiffage: -12.24% to 29.75 euros

The new CEO of the group does not preclude the sale or closure of loss-making subsidiaries to consolidate the early resumption of the performance of the construction group observed in the first half.

Saint-Gobain: -1.64% to 34.46 euros

The group announced it would invest $ 100 million (69.41 million euros) in the United States to create a factory specializing in the manufacture of ceramic balls ("proppants") used in wells oil and gas.

Latécoère confirms its objectives

Lagardère: -10.04% to 21.41 euros

The group was forced to significantly revise down its forecast for operating profit for 2011 because of the difficulties encountered by the sports center in the first half.

Maurel et Prom: + 0.38% to 14.54 euros

The group took the first half of the increase in its oil production and high prices in oil prices to clear the results up sharply.

Guyenne et Gascogne: -3.20% to 85.91%

The group reported a loss in the first half, the franchisee of Carrefour have been penalized by its subsidiary Sogara whose accounts were affected by several non-recurring items.

Latécoère: + 0.09% to 10.78 euros

The group, whose net income rebounded sharply during the first half, confirmed its targets for operating profit in 2011 and 2012.

Theolia: + 11.43% to 1.17 euros

The group reported Wednesday a recovery in its interim results, the French wind power has reduced its interest expense over the period, particularly through the conversion action of nearly two million of bonds.

After market, Neopost will publish its revenue for the second quarter and Stallergenes results for the first half.

Operation seduction for Joe Biden. The U.S. vice president, who loop a five-day official visit to China, wanted to reassure foreign creditors first in Washington on the economic strength of the United States. Americans "have never been in default and never will be," he said Sunday.

According to Joe Biden, even if the agreement signed last moment three weeks ago by Congress to prevent this disaster has cost the country a deterioration in its S & P notes, "The United States remains the best option to invest."

The message is "clear"

Beijing, which holds nearly 1.17 trillion dollars of U.S. debt, had been very critical of the U.S. government after the historic decision of the rating agency. The country was particularly called on Americans to stop living above their means.

The visit of U.S. Vice President in China, entirely focused on the issue of U.S. debt and the solidity of the world's largest economy, appears to have reassured. "You have sent a clear message to the Chinese public, that the United States will keep their promises and their commitments to their sovereign debt," has said Premier Wen Jiabao. This will ensure the safety, liquidity and value of good Americans. " The Chinese leader also claims to have "full confidence in the fact that the U.S. will overcome their difficulties and put their economy back on track for healthy growth."

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"SPECIAL – Depression, fear of debt

Wall Street was unable to string together a fourth consecutive session. The New York Stock Exchange opened down on Tuesday, the Dow Jones lost 0.65% to 11,408.05 points and the Nasdaq 1.18% to 2525.17 points.

Nervousness investors won again a few hours of a meeting in Paris between German Chancellor Angela Merkel and French President Nicolas Sarkozy. The two leaders are to discuss ways to implement to improve governance in the euro area and contain the problems of sovereign debt. No decision is fundamental to expect from this meeting, warned a spokesman for Angela Merkel yesterday, let alone on the front of the Eurobonds claimed by many investors. The latter will not even up for discussion. And it is this fact which disappointed observers who expected progress on the subject.In Europe, markets are plunged into the red.

European growth disappoints

The bad mood is also expected to result from the publication of European indicators disappointing that send negative signals about the health of the euro area. Germany, European locomotive, reported a surprise slowdown and sharp growth in the second quarter. The entire euro area saw growth of 0.2% after increasing 0.8% in the first quarter.

On the positive side: the United States, industrial production came out on Tuesday rose higher than expected for the month of July. This indicator should be closely watched by the markets, as they are concerned more and more sluggish growth of the world's largest economy. The release of housing starts, however, confirmed the slump.Departures from construction sites are in fact started to fall in July, after surging in June. As for import prices, they recorded an unexpected rebound.

Values ​​to follow

On the corporate side, Home Depot (1.51% shortly after opening at $ 33) released better than expected earnings in the second quarter, while Wal-Mart (1.74% to 51.71 dollars ) recorded a further decline in sales over the same period. The retail giant has nevertheless issued a profit and a turnover up more than 5%.

Agilent Technologies (-0.04% to 37.46 dollars) reported Monday after-hours trading from a profit of $ 330 million, or 92 cents a share, in the third quarter, up 62% The number of Business was up to 1.69 billion.

Berkshire Hathaway (-1.4% to 107.17 dollars) would have taken a stake in the retailer Dollar General.

Dell (+0.14% to 15.65 dollars) and Saks (-0.12% to 8.95 dollars) must also publish their quarterly results on Tuesday.

Still pending for a summit in the euro area. While Monday's major stock markets reopen on Tuesday, European capitals and investors will have their eyes on the meeting at the Elysee between French President Nicolas Sarkozy and German Chancellor Angela Merkel. After a week very rough on the markets, particularly in France, this meeting is an opportunity for two leaders to show their unity.

Above all, it will be the first public Angela Merkel, back from vacation, since the revival of the crisis.Angela Merkel and Nicolas Sarkozy "are among the few political figures on which the fate of the euro, the EU and Europeans," says the German newspaper center-left Süddeutsche Zeitung, adding that French President 's 'prepares to live the most important week of his career. "

The markets expect a lot of European leaders. Some analysts point to the inadequacy of the means used to protect the euro area at a time when the first signs of a contagion is observed in Spain and Italy. The European Stability charge to lend to countries in difficulty, and would not have sufficient financial resources to save Italy as if it fell before it, Greece, Ireland and Portugal.

Pooling of liabilities

Investors, but also the European Socialists are calling for the creation of "Eurobonds", which would sign the pooling of public debt in the euro area. If this had been established, it would have prevented the current crisis, said Saturday the Italian Finance Minister Giulio Tremonti. Berlin is officially fiercely opposed, saying it would amount to finance the deficits of the least virtuous of the euro area. But the government no longer opposed Eurobond "to preserve the euro area" as a last resort, reports the conservative newspaper Welt am Sonntag quoted a government source no fax payday loans.

The Franco-German summit is unlikely to provide definitive answers on these two subjects.The German Finance Minister Wolfgang Schäuble has dampened the hopes of the most optimistic in an interview published this weekend in the German magazine Der Spiegel: "We left there: there is no pooling of debt and no help to the infinity. There are support mechanisms, as we continue to develop, under strict conditions. "His French counterpart, Francois Baroin, for his part said he was working on" a convergence between France and Germany "about to a tax on financial transactions.

Most stubborn

The German government is already struggling to push through the reforms agreed at the EU summit on 21 July. In parliament, the majority balks, cooled by a public increasingly distrustful towards the euro. Angela Merkel's allies, the liberal FDP, and require strong counterparties in exchange for their support."With us there will be no blank check for the redemption of bonds of other countries" (a measure of support to countries in difficulty decided July 21) warned Sunday the leader of the FDP Rainer Brüderle. He wants a limit on the debt be written into the constitutions of all countries in the euro area, as is the case in Germany.

A sign of the tensions within the majority of Angela Merkel, President of the Bundestag, the upper house of German parliament, is reluctant to adopt reforms in the euro area in a timely manner by the government. "The subject is so important," he "will surely be impossible to pass it between 20 and 23 September," he said. One more reason to be anxious for the markets.

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"SPECIAL – Depression, fear of debt

At the opening of Wall Street, the Dow Jones down 1.27% at 11,299 points. The Standard & Poor's 500 back, he, of 1.91% to 1176 points, while Nasdaq 100 fall more sharply from 3.3% to 2248 points. Degradation much faster than expected by Standard & Poor's sovereign rating of the United States, which had never been subject to such sanctions, NQIA weighs heavily on the U.S. indices, which react according to the European markets , widening their losses after trying the new perspective, and Asian, who finished Monday's session on heavy folds.

No rebound in early trading, then, this Monday on Wall Street, while Moody's said Monday it could, too, by 2013 reduce the debt rating of the United States if the budget outlook and economic deteriorated significantly.But she considers it possible in the meantime a new agreement in Washington to reduce the deficit.

At the time of the opening of Wall Street, stock markets around the world a little stung the nose: the Sao Paulo Stock Exchange fell 4.5% at the opening in Moscow, the RTS lost more 5%, while oil prices fell at the opening in New York, MICEX and yielded 3.58% to 1530.11 points. Featuring Dax index lost 3.07% to 6045.71 points and the MDAX plunged from 5.47% to 8635.11 points at the same time.

Menu macro loaded, with the FOMC in dish

This week, the lower macroeconomic indicator to take the pulse of a threatened U.S. growth will be expected to turn to investors.

Tomorrow, the productivity of U.S. companies in the second quarter and will be scrutinized closely.The risk is to see it getting more than expected, resulting in a logical breakdown of the job. Consumer confidence is also on the menu. But the final communique of the Monetary Policy Committee of the U.S. Federal Reserve (FOMC), from that Tuesday night will go to the most crucial.

Analysts and investors are wondering already if further monetary easing, (3 or quantitative easing "EQ3") can get out guaranteed payday loan. Unless it is an aid to banks, which could begin to experience problems of interbank liquidity, which is preferred. "In all cases, the reaction of short-term market is very uncertain …" says it does at Aurel BGC.

Friday, retail sales will be the second major economic meeting a week at high risk on financial markets worldwide."The sales figures published by the values ​​of the S & P 500 were clearly disappointing July, underline in this respect analysts Aurel BGC. But the report shows significant employment job creation in the distribution. A figure that looks very uncertain. " The trade balance in June should also be well attended.

Oil falls below $ 84 a barrel

Within the scope of the damage U.S. oil drop 3.67% to 83.69 dolars to 15.30. The euro, it is worth 1.4174 dollars (-0.81%). Gold, still he climbs to record highs, more than 1700 dollars.

Disney, Cisco and Sara Lee publish their results this week

Meanwhile, the business side, the publications of interim results are less numerous and can only remember very little attention to markets, obsessed by the European and U.S. sovereign debt.Walt Disney (-2.16% to 34.42 dollars) reveal particular accounts on Tuesday, ahead of Cisco in the matter and News Corp (Wednesday) and Nordstrom, Sara Lee, and Kohls (Thursday), and finally JC Penney ( Friday).

American International Group (AIG: -3.94% to 24.11 dollars) continues Bank of America (-6.61% to 7.63 dollars), calling him more than $ 10 billion (7 billion euros) losses related to mortgages, it said in the text of the complaint. According to this document, which Reuters obtained a copy, AIG believes it was misled by the bank about securities backed by mortgages, which caused losses. The insurer wants to sue Bank of America to the Supreme Court of the State of New York in Manhattan.

The era of good times is over. China, which for years received lessons in economic policy by the United States, primarily relating to foreign exchange, takes revenge. While S & P has to sacrifice the triple A of the United States, Beijing, the largest holder of U.S. bonds in the world – by far, with 1,160 billion of U.S. Treasuries in the drawers according to figures from Washington published last May – now estimated to have "every right to require U.S. to address their structural problems of debt."

The Chinese government estimates that S & P has only confirmed a "horrible truth". One that was highlighted by the rating agency Dagong China, which has degraded the U.S. triple-A immediately after the agreement to raise the debt ceiling.She said "the days of Uncle Sam, crippled with debt, could easily squander endless amounts of borrowing from abroad seem numbered. (…) In order to treat his addiction to debt, the U.S. must restore the principle of common sense that we must live within its means. " For Dagong, the note of the United States increased from A + to A with, again, a negative outlook. According to the official Xinhua news agency, the adoption by Congress of a text to avoid a default of the United States failed to defuse "the bomb of debt." This failure to control U.S. borrowing could affect the "well-being of hundreds of millions of families in the United States and abroad," she lamented a few days ago.

In other countries, tempers

In France, Baroin, Minister of Economy, trying to reassure.First European official to respond to the thunder of the deterioration in the sovereign rating of the debt of the United States, he ensured that France "has full confidence in the strength of the U payday loans with no fax.S. economy and its fundamentals, and in the U.S. government's determination to implement the plan that was approved by Congress this week. "

Japan, the second creditor of the United States, said that its policy of buying U.S. bonds remained unchanged despite lowering their score. "Our confidence in U.S. Treasuries and their attractiveness as an investment will not change because of this action," said a Japanese government official told Dow Jones Newswires.Japan, which is trying by all means to curb a flight of its currency against the greenback, has no interest in selling its dollar assets for now since it would only strengthen the yen.

In South Korea, senior officials of the Ministry of Finance held an emergency meeting Saturday to analyze the consequences of the downgrade. But the government has warned against overreaction. "We need not be too worried about our economy and financial markets," said Deputy Finance Minister Yim Jong-yong. An Australian Prime Minister Julia Gillard has also called for calm markets. "At the same time, the other two major agencies, Moody's and Fitch continue to note the U.S. economy AAA. So I think people need to consider all the facts, "she said.In the Philippines, a spokesman for the Presidency said that the downgrade by S & P was "to some extent a wakeup call for the U.S. begin to seriously address their economic problems. We have confidence in their ability to do so. "

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The world champion loves yogurt tracks. Especially when it comes to change its scope of activity or distribution channels. In 2002, he landed in cosmetics. Eight years later, he experimented with home delivery and "customization" of its Evian bottled water. With Danone Activia Bar-based, it pushes even further the "brand stretching" (extension of its brands), which it is Champion with the various versions of its flagship product (to be paid to drink …).

Here, the yogurt came directly from the factory-Littry Danone Molay, Normandy. They are served in pots of 80, 150 or 250 g. You can buy classic or glazed, with a score of "toppings" (fruits, chocolate chips, cereal …). Two other outlets are also tested in Paris, a kiosk at the Galeries Lafayette and a "corner" in a pasta bar eighteenth arrondissement, Nooyi."These pilots are aimed at developing a new range of commercial catering, says Alain Gauthron, Director of Professional Danone, a subsidiary of Danone France Fresh Products. We give ourselves a year and a dozen stores to test the concept. "

A separate activity

In Rosny 2, one of the busiest shopping centers in France, where its competitors are called Haagen Dazs, Paul and Pomme de Pain, the Danone Bar displays relatively accessible price (from 2.20 euros the potty ). "If it works, we can replicate this type of situation in other shopping centers," predicts Alain Gauthron.

The facts are simple. If the yogurt has found its place in canteens or in hospitals, it has less popular at the restaurant where only one in eight integrates its meal. Yet the French are among the largest consumers of yogurt."When outside, the consumer wants a different experience than it may have at home," said Alain Gauthron, including frozen yogurt are less calories than ice cream.

The idea of ​​yogurt bars comes from Spain, home of Daniel Carasso. On the occasion of 90 years the group in 2009, "Danone casa" was born in Barcelona, ​​both museum and store. Eight shops have followed.

In France, the starting point is different. "This will not only be a vector image, but a new activity, says Alain Gauthron. The whole business model is to build. "Shops or corners, own stores or franchises, Danone is given time to develop his concept. He bets first on its brand. "When we say Danone, everyone thinks of the yogurt.It is a very important asset when starting from scratch, "says Alain Gauthron.

The idea was matured by the "innovation incubator" Danone's Fresh Produce, a team of researchers, engineers, marketing specialists working on projects with two, three or four years. Then, a "lab" (test) was set up size. This is the "method Danone" to deploy new concepts.