Next Monday, the faithful love of cinema to UGC will learn about PeopleForCinema, the start-up created six months ago by Simon and Serge Hayat Istolainen on MyMajorCompany model, the Internet music label.
The giant cinemas and website, which offers users to leverage the distribution of films before their release, have entered into a partnership that should give new impetus to PeopleForCinema.
From Monday, subscribers to the loyalty program and the 250,000 cardholders unlimited branded UGC will be able to invest in a few films chosen by the exhibitor in the catalog PeopleForCinema. "There are many similarities between us and them, says about his partner Jean-Marie Dura, CEO of UGC in network load.One the other as we seek to support the film and provide access to movies very different. "UGC, which publishes a free magazine distributed in its 371 rooms in France, has more than one million unique visitors month on its website.
Through this agreement, the UGC will provide start-up its roster of clients, and in return will enter the PeopleForCinema network of cinemas in the dance community and participatory payday loan lenders.
"The Whistler" Catalogue
Specifically, users who go from Monday on the website of UGC discover a film catalog PeopleForCinema on which they can invest money. In a few months, when the film will be shown, users who have invested will have their release – pulled in admissions hall – whether the film knows only limited success.However, if it contains a triumph, they will receive a share of profits. UGC, in turn, affect a small share of revenues, calculated by the number of Internet users from its own network. This partnership is timely for the participatory website, which has not yet found its success. The Whistler – first catalog – has recorded only 330 000 entries, 440 000 and Brothers, which does not affect profits. Its founders have now on the next film by Bertrand Blier, The Sound of ice, including Jean Dujardin, Albert Dupontel share the bill.
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